Interviews
February Interview: Matt Kelly of Cool Beans

Cool Beans
www.coolbeans.com

hi, there. what's your name?
Matt Kelly
hi, Matt Kelly. What brings you to the Sampler?
My fiancé, Sugene told me about your project and after looking through your web site I decided it was a fantastic way to reach new people. So I packed up a bunch of magazines (two issues ago) and we came by your space.
Will you tell us how and why your magazine rocks so hard?
Well, so far there have been 15 issues. Each one is a different theme -- ranging from coffee to travel to evictions to the last issue which was about my experiences over the road as a truck driver (#15). Each issue comes with a compilation CD -- mostly indie rock bands -- mostly friends -- that either wrote a song about the theme, or just have a great song they said I could release. Generally each issue will include cab driving stories (my day job) and a bunch of interviews with fascinating people -- like William Burroughs, Daniel Johnston, drug dealers, whoever will tell me good stories.
how did you get started making a magazine?
It was a while ago -- 1993 or so I'd done an interview with Aaron Cometbus one with Lou Barlow and one with the Jesus Lizard and I decided I'd rather publish them myself than try to get them printed in Flipside or another fanzine. I always loved long-long interviews with bands -- Forced Exposure used to run these super long interviews -- and I was also interested in growing the magazine into a label -- sorta like Subpop -- which also started out as a fanzine.
what's it like driving a cab?!
driving a cab is a bit grueling. But I drive in San Francisco, which is a fairly challenging place to drive--and that can be kind of fun. It's nice to have someone else's car to take screaming up and down some of those steep streets. I get tired of dealing with yuppies who think the world owes them everything, but I've discovered that most people are generally pretty pleasant.
how does cab driving prepare you for having a record label?
I have some cash to spend...? I'm tired from 10 hour shifts and dream of making my living some other way...? But yeah, the grass is always greener, and whenever I'm driving a cab I fantasize about other ways to support myself. Whenever I do something else, I always miss cab driving.
10 hours, really? that's amazing!
Yeah, the shifts are long -- not to mention first I have to drive over to San Francisco to pick up my car.. BART stops running before my shift is over. Grr.
perhaps I have an overly romantic idea of what cab driving is like.... but i imagine it as very exciting -- full of romance and intrigue?
The worst things that have happend in the cab were being nailed by a drunk driver who ran a red light, and being attacked by a tweeker skate boarder with his skateboard. I wasn't hurt in either incident, but they were both scary. The skate boarder was a passenger and he just FLIPPED OUT on me.
did he want anything?! he just flipped?!
He wanted me to change the radio station, charge his cell phone in my cigarette lighter and something else--and when I said no, he flipped. I jumped out of the car, but had my radio microphone in my hand and I was able to call in a "May-Day" -- which brought the cops and other cab drivers from our fleet to my location within a minute or two. He took off right before people started arriving.
wow! you live an exciting life!
I've actually been driving off and on for about 10 years.. so not a lot new happens anymore. And I actually prefer to have sorta-boring lucrative nights. Every once in a while someone will be in the cab and see my ID and say, "Hey, are you that zine guy?" and it freaks me out. But mostly people thought I was the Night Cabbie -- the guy who used to write columns for the San Francisco Chronicle about his adventures behind the wheel.
do people ask for your autograph?
I've only ever been asked for my autograph at disc golf (frisbee golf) tournaments.
neat! I hope you got to sign boobs!
Nope. I just signed some people's golf discs.
when do you think you will begin pursuing your record label full-time? or do you think that driving a cab has grown on you so much that you'll never give it up?
I doubt I'll try to run the label full-time. It's more like a hobby. I enjoy putting out records, but I don't enjoy the marketing games that are necessary in order to grow in size. I hope I won't be driving cab forever, but you do get used to doing that sort of work. All the crusty old drivers said to me when I first started not to do it for too long, because "cab driving will ruin you for other jobs" ...I'm exploring the idea of going back to school and getting my masters. But I haven't decided whether I want to continue to pursue communications, computers or if I will enter an Architecture program.
it seems you are already quite adept at communications
Thank you. I always assumed when I was in school that I'd be going into radio, but I didn't like it at all in the real world.
can you give us some tips on managing a full-time job and some fairly significant "hobbies?"
If I was better at it I'd be able to give you some tips--unfortunately I always end up neglecting one or the other. I find myself broke from not working enough, or a year or two will pass in between magazines. It's difficult to have a real life, a full time job and hobbies that most would classify as yet another job.
how do you feel about the per zines?
I like a lot of per zines. But I'm not so impressed by cookie cutter zines that cover all the same topics as all these other ones. I prefer when the person writing them has a really unique perspective and isn't trying to do a "me too" kind of thing.
do you read alot of periodicals? I often wonder when people who create their own magazines have time to see what other people are up to.
I obsessively read lots of internet news sites and I read a few magazines regularly. But they are magazines like New Yorker, Outside Magazine, Disc Golf World News.. I get a few self-published zines in the mail whenever they come out -- Bill Brown's Dreamwhip, Tim Hinely's Dagger, SLUG from Salt Lake City.. But I don't send off for zines anymore. Often Sugene will tell me about something she really likes and I'll read her copy -- like "I Was a Teenage Mormon."
does reading other periodicals affect your own editorial style?
I suppose I am critical of everything I read and then when I put my own thing together I try to meet my own high standards.
will you be highly critical of this interview!? I must warn you I am not much of an editor nor a journalist!
Not at all! I love to talk about my own projects -- especially on an instant messenger, because then I have a minute to get my thoughts together before I answer.
yes. this would be much more awkward in person. especially since I am still in my pajamas
me too!
we are having an intimate moment in our pajamas...over the internet
please list: favorite band, favorite magazine, favorite indie performance art group/organic farm or "indie" project in general
Sonic Youth, Dreamwhip. I wanted to list a film.. but I'm having a hard time coming up with a specific one. I love indie film. I like Harmony Corine. My favorite movie is Two Lane Blacktop with Dennis Wilson and James Taylor. I'm not sure if that's an indie movie though.
could you now pen a haiku encompassing all the things you listed above as your favorite? I will give you 2 minutes. GO!
Harmony Corine // Is a very disturbed man // Sonic Youth make noise
excellent work, my friend. since you are such a pen-smith, would you like to write an ending haiku for this interview in which you discuss your jobs cab driving and taking over indie media? GO!
I think I'd better // stop trying to write haikus // because I'm no good
that might not even work
I think that you are // much better than you believe // at writing haiku
thanks for playing interview with me
my pleasure
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